Introducing the feminine wipe

Pre-Spa Space (when I was still a practicing attorney), a typical department meeting that I attended might have involved the review of legal forms or a discussion on how to interpret a particular Internal Revenue ruling. Yesterday, I called for collaboration among the Spa Space estheticians to determine the most appropriate way to offer clients receiving brazilian waxing a cleansing feminine wipe without causing awkwardness.
You see, I'm convinced that it's the "small things" that separate the good from the great in this industry - the little touches that make clients smile and build loyalty. For instance, after being repeatedly asked for ponytail holders from massage clients wanting to pull their hair back, we decided to stock them in the locker room and make them readily available for complimentary usage.  I've never seen this at another spa, and we've had many comments from guests about how much they appreciate this small amenity.

So I'm always on the lookout for ways that we can enhance the client experience. Which brings me to the feminine wipe. First, let me say that it's truly incredible how often I am questioned, in detail, by both men and women on the topic of brazilian waxing. I can be at a loud, festive dinner party when the subject arises, and suddenly, silence - as if I'm the key witness in a notorious murder trial.  There is a fascination out there (particularly among people over 35 for whom this service has not been a way of life since puberty) - they want to know how many people remove all the hair vs. leaving a strip (about 78%), whether men receive this service (they do), whether straight men receive this service (they do), how estheticians get trained to perform the service (there are classes with brave volunteers for practice), and so much more. The women I know who don't receive brazilians (fewer and fewer exist) voice discomfort in the intimacy of such a service.  It has come to my attention that at least part of the issue - in addition to the minor "fear of pain" thing (I'm tyring to be delicate here as I begin to wonder why I thought it was a good idea to write about this topic) - is that sometimes women worry that unless they've just showered, they may not be entirely, um...fresh. Once I realized that this is a common concern, aha!, I saw an opportunity to enhance the client experience.
Hence, the wipe.  But how do we offer the wipe to clients, particularly existing clients, without making them feel like it's in response to a past encounter?  ("Nice to see you again, Ms. Smith.  This time I've left you a freshening wipe to use before your service.")  See the problem?  The key is to make sure that the wipe is viewed as an amenity, and not a rebuke. 
So we pulled together the best minds in the business (our esthetics department) for a language-crafting session designed to ensure the comfort of all.  After much discussion (and more than a few hilarious suggestions), we developed a script.  Just before leaving the room so the client can disrobe, the esthetician will say the following (different language to be used for new vs. returning clients):

• New clients: "I have left a disposable bikini bottom on the table in case you'd like to wear it during the waxing, and also a cleansing wipe in case you'd like to freshen up."
• Returning clients "Your disposable bikini is on the table, and we've also started providing cleansing wipes for all of our clients - it's up to you if you'd like to use it."

Not perfect, but pretty good, I think (we're open to suggested improvements). One thing I learned as an attorney is to choose your words carefully, as everything is open to interpretation. Whoever said that law school is wasted on spa owners (e.g., my Uncle Eddy - he strongly disapproved of my career change) clearly knew not of what he spoke.